Winter’s Magic

Die Neue Sammlung – The Design Museum shows 
posters on the theme of winter vacations.

You can see the posters 

from December 1, 2022 to February 26, 2023.

More than 100 years ago, many people 
took a winter vacation for the first time.

Since that time, there are also the first winter posters.

They were intended to reach many people and

draw attention.
Many people associate winter with: 

Blue sky, cold air, snow in the mountains and also 
with the Christmas holidays.

Designers and artists want to show 

the magic of winter in their posters.

They always come up with new ideas 

for how to design the posters: 

Sometimes they are photographs, 

sometimes they are paintings. 

Or they are drawings that show something

with just a few lines.

The posters can also be collages.

A collage is a picture

that is put together, for example, 

from pieces of paper or photos.


Die Neue Sammlung – The Design Museum shows
24 posters 

that guide you through Advent.

Advent are roughly the 4 weeks before Christmas.

The posters show the passion for the mountains, 
the snow and for winter sports.
Here is how you can enter our contest: 


Follow us on Instagram. 

Instagram is an app on your phone or tablet. 

Take a photo of the posters.

Upload the photo to Instagram

and use this hashtag: #WinterMagicDNS. 

A hashtag is this sign: # 

You can use a hashtag to send a photo on Instagram 
on a specific topic.

Among all participants, we will draw the winners 
of posters by Mirko Borsche.

Mirko Borsche is a graphic designer.


Exhibition. Winter’s magic

Pinakothek der Moderne outside 

no entrance fee | open 24 hours  

Dec. 1, 2022 – Feb. 26, 2023