Photo: Die Neue Sammlung – The Design Museum (Linus Rapp)

Photo: Die Neue Sammlung – The Design Museum (Linus Rapp)

Winter’s magic

Pinakothek der Moderne outside 

no entrance fee | open 24 hours  

Dec. 1, 2022 – Feb. 26, 2023

Clear blue skies, icy-crisp air, snow-white mountains, holidays – the winter period has a magic all of its own. Winter tourism and posters made their great breakthrough in the 19th century, and both addressed a mass public. Painting, collage, photographs or graphic reduction – designers and artists constantly embarked down new creative paths. A total of 24 posters from the Neue Sammlung – The Design Museum collection will be accompanying visitors through the weeks before and after Christmas, and speak of the enthusiasm for the mountains, snow, and winter sports.

Take part and win: We’re raffling off posters by Mirko Borsche among all the posts and shares on Instagram bearing the Hashtag #WinterzauberDNS. more details

The show includes posters designed by:
Otl Aicher, Herbert Auchli, Denise Bertschi, Emil Cardinaux, Alois Carigiet, Eric de Coulon, Al. Daskalovic, Hans Rudi Erdt, Philipp Giegel, Petre Grant, Walter Herdeg, Bert Huszár, J. K-K, Herbert Leupin, Herbert Matter, Marek Mosinski, Carl Moos, Marc Rudin, Tony Sarg, Eduard Stiefel, Ernst Strom, Walter Studer, Julien Vonier und Dana Wirz.

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