Elena Winschermann (Schwaiger), Otl Aicher, Mascot Waldi. Official Design, 1970. Loan Elena Schwaiger. Photo: Die Neue Sammlung (Kai Mewes)


Design for the Olympics. Munich 1972 in context

THU July 14, 2022. 6.30 – 8.00 pm


With Prof. Michael Burke, Chair of Design Theory and Design History at the Schule für Gestaltung Ravensburg; Markus Osterwalder, designer, curator and collector, Herisau; Karsten de Riese, photographer, near Munich.

Moderation: Prof. Dr. Christopher Young, literary scholar and sports historian, University of Cambridge

The 1972 Olympic Games stand out due to a comprehensive design concept, unique in its scope, that was developed under the direction of Otl Aicher. In this panel discussion, contemporary witnesses and experts will discuss the concepts, ideas and courses of action that lay behind the design of the Olympic Games. Under what conditions was the visual identity created? What significance did it have for the external impact and for the people who worked there? And does the “corporate identity” of the Olympic Games in Munich still serve as a role model today?

In cooperation with MVHS

Pinakothek der Moderne
Ernst von Siemens-Auditorium

Free entrance, registration not required