FUTURO. Satellit 9. Counterculture: Cazal eyewear meets American Hip Hop

Eyeglasses by German manufacturer Cazal were considered a sought-after accessory in New York’s Hip-Hop culture of the 1980s. Founded in 1975 by Günther Böttcher and designer Cari Zalloni, the label focused on frames characterized by an unusual, architectural design, high-quality workmanship and practical features like good ventilation. Cazal eyewear attracted attention with striking lines, real gold-plating and the prominent positioning of screws as ornamental elements. The design followed Zalloni’s credo “Cazal eyewear must be recognizable from across the street.” It came as a surprise to the manufacturer that these glasses became a coveted lifestyle accessory in the emerging Hip-Hop culture of South Bronx, New York. From July 12, Die Neue Sammlung – The Design Museum is devoting a studio exhibition to this unusual synthesis in the FUTURO House in front of Pinakothek der Moderne.
FUTURO. Satellit 9. COUNTERCULTURE will be curated by Sven ‘Katmando’ Christ, Mirko Hecktor, Tim Bechthold and Caroline Fuchs.

Accompanying program
Exhibition opening
FRI July 12, 2019, 5 p.m., FUTURO House in front of Pinakothek der Moderne

Panel discussion
FRI July 12, 2019, 7 p.m., Bavarian Center for Transatlantic Relations
Barer Straße 19 a, 80333 Munich
free admission, in English
What significance did Cazal eyewear have for American Hip-Hop culture? What kind of an impact did the modified spectacles have on Cazal and perception of the company in Germany? As an accompaniment to the studio exhibition of Cazal glasses at the FUTURO House in front of Pinakothek der Moderne, Johann Kugelberg (curator and publisher from New York), Harald Böttcher (former owner of CAZAL) and Danny Clavesilla aka DJ Supreme La Rock (DJ, producer & turntablist, Seattle) will talk about the connections between German eyewear design and American Hip Hop and their wider implications.
A cooperation between Die Neue Sammlung – The Design Museum and the Bavarian Center for Transatlantic Relations.

SUN July 14, 2019, 1 p.m. to 10 p.m., in front of the main entrance to Pinakothek der Moderne, Munich, free admission
Urban block party for the Kunstareal-Fest
The Kunstareal-Fest will be celebrated in the style of an urban block party. While at the FUTURO House outstanding eyewear and prototypes will be shown and juxtaposed with original American Hip-Hop record covers, on the grassy area around the FUTURO visitors can enjoy a genuine street party featuring Hip-Hop music from a soundwall, BBQ specialties from a Jamaican smoker and selected chilled drinks. The final highlight will be a live gig by DJ Supreme La Rock, DJ, producer & turntablist from Seattle.
From 6 p.m. live act: DJ Supreme La Rock
Local support: DJ Katmando, Mirko Hecktor & Freemind sound system

Sponsored by Campari, Cazal, Optik Bartholomä and Brillen Schneider
Supported by Paulaner Zwickl
In cooperation with our media partner Super Paper München.

FURTHER INFORMATION
Dr. Caroline Fuchs
Die Neue Sammlung – The Design Museum
T +49 (0) 89 272 725-0
fuchs@die-neue-sammlung.de

These images may be used free of charge for editorial reporting on this exhibition, on condition that the credit is clearly and fully indicated. Download: Move Cursor on your choice and click; start download of High Resolution files with “save as” command.

 

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