Futuro. Exhibition view


FUTURO. Satellit 9. Counterculture: Cazal eyewear meets American Hip Hop

Eyeglasses by German manufacturer Cazal were considered a sought-after accessory in New York’s Hip-Hop culture of the 1980s. Founded in 1975 by Günter Böttcher and designer Cari Zalloni, the label focused on frames characterized by an unusual, architectural design, high-quality workmanship and practical features like good ventilation. Cazal eyewear attracted attention with striking lines, real gold-plating and the prominent positioning of screws as ornamental elements. The design followed Zalloni’s credo “Cazal eyewear must be recognizable from across the street.” It came as a surprise to the manufacturer that these glasses became a coveted lifestyle accessory in the emerging Hip-Hop culture of South Bronx, New York. Die Neue Sammlung – The Design Museum is devoting a studio exhibition to this unusual synthesis in the FUTURO House in front of Pinakothek der Moderne.

FUTURO. Satellit 9. COUNTERCULTURE will be curated by Sven ‘Katmando’ Christ, Mirko Hecktor, Tim Bechthold and Caroline Fuchs.

 

Sponsored by Cazal, Optik Bartholomä and Brillen Schneider

In cooperation with our media partner Super Paper München.

see also:
Design+. Engulf. Counter Culture. Eyewear 1975 – today
Archive Event. Counterculture: Cazal eyewear meets American Hip Hop

Pinakothek der Moderne, Munich
Studioexhibition
July 12, 2019 – January 31, 2020