Prof. Dipl.-Ing. Axel Thallemer is Full Professor with tenure at National University of Singapore and Deputy Head of Research for Industrial Design. In his fifteen years of employment by industry he designed at research and development center of Porsche, followed by founding and being Head of Festo Corporate Design, afterwards freelance consulting in industrial context. Previous professorships were in Munich, Hamburg and Austria (Dean and Chair of Industrial Design at Linz university, scientifically repositioning under the brand “scionic®”), currently there are some 16 additional visiting professorships and circa 35 patents. Life Fellow of The RSA in London, founded 1754 and i/IDSA, ICED as well as ICoRD reviewer.