Presentation: Korea: Design + Poster
Location: Pinakothek der Moderne, München, Barerstrasse 40, 80333 München
Duration: March 4, 2017 – June 18, 2017 (extended until July 16, 2017)
Die Neue Sammlung – The Design Museum
 
Explosion and chaos – or Land of the Morning Calm? Design in South Korea oscillates between these extremes. With selected objects Die Neue Sammlung is presenting design, handicrafts and posters from South Korea for the first time, beginning with the 1980s. In South Korea design encompasses both craftwork and the design of industrial products, which enjoy great prestige in a country that has advanced from the poverty of the post-War era to become an industrialized nation.
 
The Korean approach to arts and crafts was initially characterized by the search for simple beauty in an everyday product. As such, the sublime simplicity of Korean porcelain objects is just as fascinating as the gently flowing forms of metal vessels. Delicate pieces of jewelry made of unusual materials and handcrafted to perfection lead the way into another dimension, hitherto unparalleled in terms of its innovativeness. Since the “Frankfurt Declaration” (1992) and its call for more “quality over quantity,” this caliber has also come to bear precisely in industrial production and has helped make South Korea a leading culture in Asia today. And that applies to cameras by Samsung and cell phones by LG just as much as to luminaires by Ramun and automobiles by Kia, with their famous “tiger nose.” Yet “Made in Korea” is nowhere to be read; Korean products are only recognizable at second glance – instead it is often brand names that stand for K-design.
 
K-Pop, K-style, K-film – the so-called Korean Wave has reached not only all of Asia, but also the West. Yet cultural trends go in both directions, and Korean graphic design is exposed not only to Pop art and comics, but also the Bauhaus and Swiss typography. Contemporary Korean posters show this influence particularly impressively and vividly. This is the first exhibition in Europe devoted specially to this area. Some 100 works from 25 graphic artists and studios from South Korea outline the heterogeneous trends in evidence, from experiments with Hangul typography and 3D rendering to an adoption of the style of the 1970s or 1980s … explosion?
The range of assignments encompasses cultural posters for art and design exhibitions, film festivals and performing arts as well as announcements of books, magazines and record markets and posters for music groups, clubs and fashion designers. Alongside in-house commissions for poster competitions we find works relating to humanitarian matters and political protest – e.g. by Na Kim (b. 1979), Bohuy Kim (b. 1985) and the studio Ordinary People – as well as environmental protection and initiatives against excessive urban development, for instance by the designers of Everyday Practice.
The exhibition presents typographical poetry by the great Hangul reformer Sang-Soo Ahn (b. 1952) and abstract and conceptual design approaches, for example by Chris Ro (b. 1976), Byung-rok Chae (b. 1981) and Dohyung Kim (b. 1974). Moreover, it features 2D/3D transformations (Hoon-dong Chung, b. 1970), type posters (Goo-ryong Kang, b. 1982), surreal fantasies (Byoung-il Sun, b. 1958) and the large, multi-award-winning screenprints by Kum-jun Park (b. 1963), showcasing their technical and creative refinement.
Exhibition participants:
Joo Hyun Ahn – Sang-Soo Ahn – Byung-rok Chae – Joonghyun Cho – Eun Mi Chun- Hoon-Dong Chung – DAEKI & JUN / Daeki Shim, Hyojun Shim – EVERYDAY PRACTICE / Jonghoo Kwon, Kyung-chul Kim, Eojin Kim – Frogdesign / Hartmut Esslinger – GOLDEN TREE / Namoo Kim, Hyojin An – Minjae Huh – Kap-Sun Hwang – JIN & PARK / Dallae Jin, Woohyuk Park – Jin Jung / therewhere – Junwon Jung – Goo-Ryong Kang – Kia / Peter Schreyer – Bohuy Kim – Dohyung Kim – Dong-Hyun Kim – KIMGARDEN / Yunho Lee, Kangin Kim – Na Kim – Sangwoo Kim – Dongchun Lee – Jaemin Lee – LG Corporate Design Center / Kang Heui-cha, Seung Chui Cho – Richard Meier – Alessandro Mendini – ORDINARY PEOPLE / Jin Kang, Jeong-min Seo, Se-yong Ahn, Jae-ha Lee, In-jee Jeong etc. – Kum-jun Park / 601Bisang – Shinwoo Park / paper press – F. A. Porsche Design – Chris Ro / ADearFriend – Dokho Shin – Samsung Electronics Corporate Design Center / Kwang-ha Choi, Sang-min Hyun, Hyoungshin Park, Sangmin Hyun – SULKI & MIN / Sulki Choi, Min Choi – Byoung-il Sun – WORKROOM / Kyeong-soo Lee, Yong-wan Jeon, Hyung-jin Kim, Seogwon Hwang – Mingoo Yoon – Sol Yoon – Myung-sang Yu
 
Curators:
Petra Hölscher PhD
Corinna Rösner PhD
 
A presentation of Die Neue Sammlung, starting in the context of MCBW 2017 – Munich Creative Business Week
Press contact:
Dr. Petra Hölscher (Design)
hoelscher@die-neue-sammlung.de
Dr. Corinna Rösner (Poster)
roesner@die-neue-sammlung.de
Die Neue Sammlung – The Design Museum
Türkenstrasse 15, 80333 Munich
Phone: +49 89 272725-0
 
These images may be used free of charge for editorial reporting on this exhibition, on condition that the credit is clearly and fully indicated (usually: owner, copyright holders and photographer). Download: Move Cursor on your choice and click; start download of High Resolution files with “save as” command.
Presentation view. Korea: Design + Poster. Photo: Anna Seibel, © Die Neue Sammlung – The Design Museum
Presentation view. Korea: Design + Poster. Silkscreen poster series “Digilog 601” by Kum-jun Park, 2012. Photo: Anna Seibel, © Die Neue Sammlung – The Design Museum
Presentation view. Korea: Design + Poster. Background wall: silkscreen poster series “4 Emotions’ Eye” by Kum-jun Park, 2013. Foto: Anna Seibel, © Die Neue Sammlung – The Design Museum
Presentation view. Korea: Design + Poster. Photo: Anna Seibel, © Die Neue Sammlung – The Design Museum
Presentation view. Korea: Design + Poster. Foreground pillar with silkscreen poster series “A Thousand of Wind” by Kum-jun Park, 2016. Photo: Anna Seibel, © Die Neue Sammlung – The Design Museum
Presentation view. Korea: Design + Poster. Foreground right side: poster series “Festival BO:M” by Sulki & Min, 2013. Photo: Anna Seibel, © Die Neue Sammlung – The Design Museum
Presentation view. Korea: Design + Poster. Right side: silkscreen posters by Dohyung Kim, 2010-2017; background: political picket posters by Everyday Practice for Green Korea United, 2016. Photo: Anna Seibel, © Die Neue Sammlung – The Design Museum
Byoung-il Sun, Korean Spirit, 2016. The fusion of the roaring tiger, a symbol of Korean people and the map of the Korean peninsula, expressing the spirit of traditional Korea – Land of the Morning Calm. Digital print. © Byoung-il Sun
Junwon Jung, Brooch „Element“, 2008. Photo: A. Laurenzo, © Die Neue Sammlung – The Design Museum
F. A. Porsche Design. Camera „Samsung ECX1“, 1994. Photo: A. Laurenzo, © Die Neue Sammlung – The Design Museum
Sol Yoon, Bowl/Shell „Variation 2009_17“, 2009. Porcelain. Photo: A. Laurenzo, © Die Neue Sammlung – The Design Museum
Chris Ro b.1976, Poster for the project „Yes and No”, an ongoing experimental discussion forum, 2016. Digital print. © Chris Roo
Hoon-dong Chung b.1970, Poster for the 3D Type Exhibition 01, 2014. Digital print. © Hoon-dong Chung
Dong-Hyun Kim. Pot/Can Nr. 3 und Nr. 1, 2003. Photo: A. Laurenzo, © Die Neue Sammlung – The Design Museum
Alessandro Mendini. table lamp „Amuleto“, 2010. Manufacturer: Daeyoung One for Ramun. Photo: A. Laurenzo, © Die Neue Sammlung – The Design Museum
ORDINARY PEOPLE (In-gee Jeong b.1985, Jin Kang b.1985, Jae-ha Lee b.1986, Jeong-min Seo b.1986, etc.). Poster for the 42nd Seoul Independent Film Festival, 2016. Digital print © ORDINARY PEOPLE
Samsung Electronics Corporate Design Center (Kwang-ha Choi, Sang-min Hyun). Watchphone „GT-S9110“, 2008/09. Manufacturer Samsung Electronics Co., Ltd. Photo: A. Laurenzo, © Die Neue Sammlung – The Design Museum
Werksentwurf LG. Mobile Phone „KG 800 – Chocolate Phone“ (Dummy), 2005. Manufacturer: LG Electronics Inc. Photo: A. Laurenzo, © Die Neue Sammlung – The Design Museum
WORKROOM: Hyungjin Kim b.1974, Euddeum Yang b.1985. Illustration: Kang-hun Lee, Poster for Samgukyusa, 2014. Offset, Customer: National Theater Company of Korea, Seoul. From a poster series promoting plays that were inspired by Samgukyusa (Memorabilia of the Three Kingdoms) — a collection of legends, folktales and historical accounts relating to the Three Kingdoms of Korea, written by monk Iryeon in 1281 A.D. © WORKROOM
Byong-il Sun b.1958, I wish to fly, 2005. Screenprint, self-commissioned. © Byong-il Sun
Peter Schreyer.
Kee, 2006 (prototype).
Manufacturer: Kia Motors, Seoul.
Photo: Kia Motors Deutschland GmbH